Response to Kendra Copithorne Globalization Relative to Businesses

What do you think is the biggest risk of becoming an international business? Do you think the benefits out weigh the risks of becoming an international business? 

As Kendra pointed out there are an infinite amount of variables that can affect a company going international all of which can cause it to fail.  I believe the biggest risk of a company going overseas is failing to understand the culture differences from country to country.  For instance as mentioned earlier in class when Disney tried to open a park in Paris, EuroDisney, they failed to realize a few cultural differences.  Mainly they failed to realize how frugal the french people are.  they also failed to serve alcohol in the park which had a huge cultural impact on the french.  this can easily happen to any other company.  Any food company opening in india must understand that pigs are sacred and are not eaten, well someone marketing in a predominately muslim country must know that muslim disapprove of alcohol.  Although all these cultural factors will affect the way a company does business i strongly believe companies should make an effort to expand overseas.  Just the sheer size of the market should allow them to find a way to be profitable.  the benefits will far outweigh the risks, if marketers can understand the culture and advertise appropriately.