Are marketers giving consumers to many choices?
It seems now that every time i enter the store i go in wanting one thing and leaving with something completely different, if anything at all. stores now offer such an array of choices that its almost impossible to make up your mind on which is the best. i remember one instance in particular when i was at best buy trying to buy a camera. I went in there thinking i want a small camera with a long battery and a good zoom. i figured this would be enough information to quickly narrow down my search and find just a few cameras that fit my profile. When i asked a sales associate about a camera with these specifications was when it got confusing. He mentioned that some cameras can zoom more then others but do not take as good a quality photos as others. he then mentioned how i could get a filter to change the picture quality on the camera, or a lens to increase the others zoom capability. he then mentioned that i would need to choose a camera that could switch lenses, as not all can. When it came to battery life it was a matter of what screen size i wanted or how many settings the camera had. my simple search had turned into an hour of questions and research. given so many options i left feeling like perhaps i had made the wrong choice and was not as satisfied with my camera as i had hoped.
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