Why do you think Bono and Shriver wouldn't accept the 100% of profits from the campaign to go directly to the cause? Or even anything more than 50%?
I agree with Maxs point that the fact the the "charity" was making so much profit while the fund itself say little donations warrants looking into. However in response to why Bono and Shriver wouldn't accept 100% of the profits i can only guess the answer. i assume the reason is that both bono and shriver understand that they will need more then just a few companies to keep the project running. If they accepted 100% of the profits from the project other companies might be less likely to join in. I believe they were hoping that 50% of the profits would end up being much more as more and more companies joined in the project.
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