Response to Drew Farrar's "Brand Marketing"

Have you ever purchased a product just for the status it may have?

Although I understand the reason people make brand purchases i do not see the relation they attribute to product and status. the only instance i can see where a purchase has determined status was when i was looking at colleges.  the choice of where to go to school had long lasting implications both socially and economically. Perhaps its because the purchases made as a college student are not as drastic as those made in middle age.  it is possible that some day when I'm purchasing an expensive i will allow its perceived status to influence my decision, to a degree.