It seems that everyday more and more companies are claiming to be socially responsible. From the famous Ronald McDonald Charity, to Gaps Project Red, to BPs rebuild to gulf project. However i cant help but wonder how much of this is actually because companies feel the need to give back to the community as opposed to a scheme to increase customer faith in the company. Many consumers mention how they think companies should be socially responsible and it makes one wonder about the sincerity behind the companies motives.
Do you think Companies are actually acting responsible or simply appearing to do so to gain customers. How important is a companies social responsibility to to you?
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