Response to Roland Rumrills "Product Placement"

 Does product placement make a difference for you?

As mentioned in the blog above it seems that you cant watch 5 minutes of television without seeing a famous item placed in the shot, and by no means is that coincidence.  As to whether or not product placement matters to me, it truly depends.  In cases when it is corny and thrust in my face no, such as when characters mentioned there craving a certain type of fast food chain or drink.  However sometimes mores subtle placement can work.  Mac computers for instance are constantly seen on television programs an movies.  These computers however are rarely mentioned, you just see you favorite character using the product in their everyday routine.  this particular type of placement does seem to make a difference to me whether i notice it to or not.

New Jersey Opening "E-Book" Libraries

Certain Districts in New Jersey have begun to allow students access to E-Book Libraries.  an E Book is the term commonly used to describe books viewed on computers or tablets such as the IPad or Kindle.  Students in The Thompson School district will be allowed to rent certain text online from the school libraries, enabling them to view them on their tablets.  Other libraries such as The Middletown public library are allowing members access to e books on their website.  Universities and colleges often make much of their library content available online to students as well.

Do you think that E-books will become more popular are perhaps eventually eliminate the need for books or physical libraries at all?

How do you think this will impact the way companies market their Books in the the future.