Response to Colin Raaberg's "Pizza Hut Crazy Cheesy Crust"

How and to who should Pizza Hut market this new pizza to, and what techniques should they implement?

Pizza Hut tends to be geared towards lower income families and individuals such as college students.  I believe that they should market their product in college communities and regions that feature large families perhaps lower middle class.  They should keep the price down and perhaps do weekend promotions to give consumers a reason to choose their pizza over a competitors.  As long as they promote and price their new pizza correctly it should do well in the mentioned markets.

Pricing and Promotion

Marketing is the essential link between companies and consumers.  There are many aspects considered by a marketing department however the two most widely noticed are a products price and its promotion.  Many Companies take a tactic that involves intense promotion such as Bud Light or Verizon  with their infinite commercials.  others such as Walmart attempt to reach consumers through offering low prices that "cant be beat at other stores".  In many cases promotions are geared around the pricing of products in the store in an effort to reach the most customers.

When buying a product do you seek out the lowest price or wait for a promotion, or simply purchase it. Why do you believe the correlation between promotion is so important to marketers.