Marketing is the essential link between companies and consumers. There are many aspects considered by a marketing department however the two most widely noticed are a products price and its promotion. Many Companies take a tactic that involves intense promotion such as Bud Light or Verizon with their infinite commercials. others such as Walmart attempt to reach consumers through offering low prices that "cant be beat at other stores". In many cases promotions are geared around the pricing of products in the store in an effort to reach the most customers.
When buying a product do you seek out the lowest price or wait for a promotion, or simply purchase it. Why do you believe the correlation between promotion is so important to marketers.
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