Response to Drew Farrar's "Brand Marketing"

Have you ever purchased a product just for the status it may have?

Although I understand the reason people make brand purchases i do not see the relation they attribute to product and status. the only instance i can see where a purchase has determined status was when i was looking at colleges.  the choice of where to go to school had long lasting implications both socially and economically. Perhaps its because the purchases made as a college student are not as drastic as those made in middle age.  it is possible that some day when I'm purchasing an expensive i will allow its perceived status to influence my decision, to a degree.

Social Responsibility as a Customer Relations Bid

It seems that everyday more and more companies are claiming to be socially responsible.  From the famous Ronald McDonald Charity, to Gaps Project Red, to BPs rebuild to gulf project.  However i cant help but wonder how much of this is actually because companies feel the need to give back to the community as opposed to a scheme to increase customer faith in the company.  Many consumers mention how they think companies should be socially responsible and it makes one wonder about the sincerity behind the companies motives.

Do you think Companies are actually acting responsible or simply appearing to do so to gain customers.  How important is a companies social responsibility to to you?