Response to Heather Young's "Dove Ad"

What other ads have you seen that are using this emotional connection to a specific company to advertise rather than the actual product itself? Was it more or less effective?

Time and time again i see advertisements that tug at the heart strings of consumers rather then promoting the product itself.  This is a commercial for an SUV that says nothing about the SUV but instead shows its detector stopping the driver from hitting a child behind the car.  No doubt this is a practical addition to the car that should be advertised, however to exploit the emotion involved in a potential child's death to promote a product seems nothing less then immoral.  these ads have only one effect on more, a negative feeling towards the advertiser.

Privatization at KSC

As was mentioned in this class and other management courses more and more companies are beginning to privatize parts of their corporations.  Keene State is a perfect example of an organization acting on this trend.  in the recent year KSC has outsourced a large part of their business, in theory allowing them to focus more on education.  The DC, Bookstore, and waste management branches have all been outsourced to outside companies.  This allows keene to save money on activities such as these, however at what cost to customer relations.

How do you feel the outsourcing of KSC facilities has affected you throughout your school career.  Was the outcome a good or bad one?