Response to Heather Young's "Dove Ad"

What other ads have you seen that are using this emotional connection to a specific company to advertise rather than the actual product itself? Was it more or less effective?

Time and time again i see advertisements that tug at the heart strings of consumers rather then promoting the product itself.  This is a commercial for an SUV that says nothing about the SUV but instead shows its detector stopping the driver from hitting a child behind the car.  No doubt this is a practical addition to the car that should be advertised, however to exploit the emotion involved in a potential child's death to promote a product seems nothing less then immoral.  these ads have only one effect on more, a negative feeling towards the advertiser.