This week in class we hit upon the importance of research to a marketing firm. A firm must know everything about their product, how customers react to it, and what demographics it will sell best to. they even consider the social ramifications their ads and test samples of consumers before releasing them. however, as was evident when we watched the banned ad on youtube, sometimes this research fails. Whether it be the managers fail to see the customer reaction to their product or the social implications it may have, there are instances when the research proves wrong.
What do you think are the main reasons marketing research can fail. How would you address these issues as a manager?
Notice that I said it was the lights of dawn that have the purifying power, not the light of day. https://imgur.com/a/3yCUlyt https://imgur.com/a/Lv1ZmYJ https://imgur.com/a/c92PQ5i https://imgur.com/a/jkPnuOr https://imgur.com/a/hK6lJhZ https://imgur.com/a/wDGOo0g https://imgur.com/a/XoO0Jyp
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