What do you think about the ethical implications of using a mission to win customers?
Is it a smart idea? Why or why not?
Organizations are constantly claiming CSR yet time and time again we witness that their claims are at best exaggerated. However i do believe that the mission statement of the company is the best goal the company can seek out, not necessarily the one they have achieved. even if a company is lacking in CSR at least a responsible mission statement proves they are aware of the issues that may be plaguing society. as to whether this is a scheme to win over customers i truly do not know. it is always a smart idea to have a socailly responsible mission statement, it is the responsibility of the consumer to question the company and find out how legitimate the claims in that statement may be.
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