How and to who should Pizza Hut market this new pizza to, and what techniques should they implement?
Pizza Hut tends to be geared towards lower income families and individuals such as college students. I believe that they should market their product in college communities and regions that feature large families perhaps lower middle class. They should keep the price down and perhaps do weekend promotions to give consumers a reason to choose their pizza over a competitors. As long as they promote and price their new pizza correctly it should do well in the mentioned markets.
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