Thursday, April 11, 2013

Facial Recognition Software-Advertisement

Almost like something out of star trek or minority report more and more advertisers are attempting to use facial recognition software to see who they are advertising to and how it affects them.  Introduced earlier this year were plans for Samsung's new galaxy phone to utilize recognition software to track where users eyes were looking enabling to scroll the page without using their hands.  Shortly after speculation that this technology will be revolutionary to advertisers allowing them to see who is looking at their ads, and eventually letting them generate ads geared towards individual customers.

What impact do you think Facial recognition Technology with have with marketers.  How do you feel about advertisers gearing ads based on your individual references.

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