Do you having Justin Bieber backing this project was a savvy business move?
As anyone in the management industry has noticed, people spend without thinking. I believe having a well known pop star, who is influential in children and young teens lives, promotion responsible budgeting is one of the best acts of CSR in recent history. not only will Biebers move help an array of teens better manage their budget, I'm sure it will get him the gratification of those teens parents. all in all Biebers debit card initiative was a very savvy business move.
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